CenTiRe to Exhibit at the 2026 Tire Technology Expo

CenTiRe will exhibit at the 2026 Tire Technology Expo in Hannover, Germany, showcasing how its industry-driven research advances innovation in tire materials, durability, sustainability, and performance. Visit Booth 8104 to learn about current programs, explore collaboration opportunities, and connect with the CenTiRe team.

CenTiRe Honors Eric Pierce of Smithers as the 2025 Industry Mentor of the Year

CenTiRe has named Eric Pierce of Smithers as the 2025 Industry Mentor of the Year, recognizing his outstanding technical guidance, collaboration, and impact across multiple research teams. His leadership, real-world expertise, and exceptional project support set a high standard for industry engagement within the center.

Celebrating Student Excellence at the CenTiRe Fall IAB Conference

CenTiRe proudly recognizes outstanding student research presented at the Fall Industry Advisory Board (IAB) Conference, hosted by the University of Akron. This year’s Student Presentation Awards celebrate innovation, collaboration, and the next generation of leaders in tire and polymer science.

CenTiRe Industry Advisory Board Conference Successfully Convened at the University of Akron

The Center for Tire Research (CenTiRe) recently hosted its Industry Advisory Board Conference at the University of Akron, bringing together more than 80 industry partners, faculty, and students. The two-day event featured project updates, new research proposals, and collaborative discussions focused on advancing tire and vehicle dynamics innovation.

CenTiRe Project Spotlight: Modeling Snow Attributes for Tire Performance

CenTiRe’s “Modeling Snow Attributes for Tire Performance” project created a validated computational framework to predict tire traction on compacted snow, reducing reliance on field testing. Using advanced simulation methods, the work offers insights into tread design and supports faster, more sustainable winter tire development.

CenTiRe-Funded Research Project Completed: Advancing Tire Modeling for Vehicle Performance

A recently completed CenTiRe-funded project led by Dr. Michelle Hoo Fatt at the University of Akron has advanced how tire cords are tested and modeled in computer simulations. The findings pave the way for more accurate tire vibration predictions, supporting the design of next-generation tires that enhance comfort, performance, and safety.

New CenTiRe-Funded Research to Advance Tire Testing Standards and Automation

Virginia Tech’s CenTiRe is funding new research to standardize and automate testing of a key tire vibration mode affecting ride comfort and noise. Led by Professor Rakesh Kapania, the project aims to create faster, more accurate methods and set new industry standards.

CenTiRe Funds Innovative Sustainability Project at University of Akron Focused on Smart Devulcanization of End-of-Life Tires

CenTiRe has launched a new sustainability project at the University of Akron focused on smart devulcanization of end-of-life tires. Led by Dr. Toshikazu Miyoshi, the research aims to recycle tires into high-performance rubber while reducing environmental impact.

University of Akron’s Dr. Michelle S. Hoo Fatt Receives CenTiRe Research Funding for Groundbreaking Tire NVH Research

Dr. Michelle S. Hoo Fatt has received CenTiRe funding to advance tire NVH research by developing improved testing for tire cords. Her work aims to enhance simulation accuracy and efficiency in the tire industry.

Exciting Media Partnership: CenTiRe and the 2025 Tire Emissions Research Conference

CenTiRe is teaming up with the 2025 Tire Emissions Research Conference for a groundbreaking media partnership focused on advancing science and solutions in tire emissions. This collaboration will spotlight global research, innovation, and policy-shaping dialogue at the industry’s premier event this September in Boston.

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