Working within the NSF I/UCRC program CenTiRe performs industrially-relevant, pre-competitive research via multi-member, sustained partnerships among industry, academe, and government. As the only tire research center within this NSF program CenTiRe is uniquely positioned to provide its members a cost-effective means to access technical advancement and trained students in the areas of tire and tire related materials, tire physics (including modeling), testing, manufacturing, and sustainability.