Center for Tire Research
An NSF Industry/University Cooperative Research Center

 

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Testing focuses on developing advanced experimental methods, measurement technologies, and data-driven analysis tools that improve the understanding and prediction of tire performance. Research efforts span tire and component characterization, vibration and noise analysis, winter traction testing, automated data interpretation, and the development of standardized testing methodologies. By creating more accurate, efficient, and repeatable approaches for measuring tire behavior under real-world operating conditions, these projects provide the critical data needed to validate simulation models, accelerate product development, and improve engineering decision-making. Through innovations in sensing, automation, machine learning, and test system design, CenTiRe researchers are helping the tire industry reduce development time, enhance predictive capabilities, and deliver safer, quieter, and higher-performing tires for an increasingly complex mobility landscape.

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