The Center for Tire Research vision is to provide the forum for industry/university cooperative research on the further development, validation, and industrial implementation of the emerging technologies of tire materials, manufacturing, modeling, and testing.

CENTIRE will provide first class technology development, research, and test solutions to tire, automotive, materials, testing, and road transportation companies and government agencies through modeling, analysis, and demonstration of integrated solutions and systems.

  • To advance, develop and promote research into the principles and technology of tire science and engineering through research, development, education, and technology exchange among academic, industry, and government entities;
  • To increase the quantity and quality of the professionals prepared to work in the area;
  • To involve the faculty of the University(s) in research in areas of common interest to Members and the University(s);
  • To perform research that will allow Member companies to be competitive in the world economy